FAIRFAX, Va. (May 31, 2013) — Virginia Tire & Auto is doing some sprucing up.
The Fairfax-based dealership has launched a new look, a new website and enhanced customer experience for its nine locations.
"This rebranding initiative, featuring a new logo, tagline, website, color palette, messaging and new uniforms, is an opportunity for us to better communicate all the remarkable facets of our organization to first-time customers and loyal customers," said Julie Holmes, vice president.
"These elements will be communicated through our skilled and helpful associates, our thorough and reliable services, our convenient locations and our ethical and respectful culture."
Virginia Tire said its Centreville, Va., shop—located at 14611 Lee Highway—is the first location to introduce the new look, which will be followed by the other eight locations in the next five to six months.
Ms. Holmes said the rebranding effort helped to identify the pillars that represent the cornerstone of Virginia Tire's brand: Professional, Genuine, Attentive and Forward Thinking.
Features of the company's new website include a live chat service with a Virginia Tire & Auto certified tire expert, as well as an enhanced tire search function.
"Our rebranding allows our nine locations to more effectively illustrate how we differentiate ourselves from the competitors," said Mike Holmes, vice president.
"We want our customers to know that when their car needs automotive maintenance, bring it to any one of our northern Virginia locations. We strive to provide exceptional customer service at all our locations and as a result, we have many customers who have relied on our technicians' commitment to car care service for many years."
Virginia Tire said its new logo features a handshake and the tagline: All Your Car Needs.